{"id":33155,"date":"2022-01-11T08:44:14","date_gmt":"2022-01-11T07:44:14","guid":{"rendered":"https:\/\/www.sendify.com\/?p=33155"},"modified":"2025-09-30T08:55:04","modified_gmt":"2025-09-30T06:55:04","slug":"sendifys-rebranding","status":"publish","type":"post","link":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/","title":{"rendered":"Sendify&#8217;s rebranding \u2013 Growing up, without getting old"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":33060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[406],"tags":[],"class_list":["post-33155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"flexible_content":[{"acf_fc_layout":"text_box","section_background_color":"bg-label-white","enable_title":false,"title":"","heading_level":false,"heading_style":false,"text_editor":"<p><strong><em>Motion.<\/em> That is the word that made us change Sendify\u2019s visual identity in January 2022. In this interview with Oscar Lund, Head of Design at Sendify, you will learn why and how our visual identity was born out of motion, and why the rebranding is a way for Sendify to grow up, without getting old.<\/strong><\/p>\n<div style=\"display: flex; justify-content: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NkLkyDBqso8?&amp;loop=1&amp;autoplay=1&amp;mute=1&amp;controls=1&amp;showinfo=0&amp;playlist=NkLkyDBqso8\" width=\"840\" height=\"473\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Oscar, what is a brand and rebranding?<\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, a brand is how someone or something is interpreted by others, and a rebranding is a way to change that interpretation. Think of it in terms of a person. A person is interpreted by the way they look, talk and behave. <\/span><i><span style=\"font-weight: 400;\">Their brand. <\/span><\/i><span style=\"font-weight: 400;\">As a person grows up, they tend to explore different styles and ways to express themselves, to find out who they really are. <\/span><i><span style=\"font-weight: 400;\">Their rebranding<\/span><\/i><span style=\"font-weight: 400;\">. It\u2019s the same for companies: <\/span><span style=\"font-weight: 400;\">As a company grows and learns about itself, it wants the looks and expressions to represent that growth. Their identity.<\/span><\/p>\n<h2>Why did we decide to rebrand Sendify?<\/h2>\n<p><span style=\"font-weight: 400;\">As a company and as a brand, Sendify has been on a journey of self exploration. We have tried different styles: The colorful, the monochrome, the playful, and the serious. During this journey of self exploration, we have not only learned more about what Sendify really is all about, but we have also experienced a massive growth within the organization, in our customer base and with additional markets. With this growth, we saw a rising need for clarity and consistency for our brand. To redefine who we are, both towards ourselves and towards our growing customer base.<\/span><\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"quote","quote_text":"<h4 style=\"text-align: center; line-height: 1.3;\">&#8220;Motion is growing. Motion is challenging. Motion is making things happen. Motion is being part of a movement. Motion is getting things from point A to point B. Motion is Sendify.&#8221;<\/h4>\n","quote_author":"\u2013 Oscar Lund, Head of Design at Sendify","trustpilot_widget_code":"<h2>What is the vision behind the brand?<\/h2>\n<p><span style=\"font-weight: 400;\">Our goal with the brand was clear from the start, to grow up without getting old. Mature without losing touch of where we once started \u2013 as a challenger. As we examined our past, present and future, we found one word that represented our vision of what has been, what is now and what will become. <\/span><i><span style=\"font-weight: 400;\">Motion. <\/span><\/i><span style=\"font-weight: 400;\">For us motion tells more than one story. Motion is growing. Motion is challenging. Motion is making things happen. Motion is being part of a movement. Motion is getting things from point A to point B. Motion <em>is<\/em> Sendify<\/span><span style=\"font-weight: 400;\">. Our new visual identity is born out of motion and the signs are everywhere.<\/span><\/p>\n","section_background_color":"bg-label-white","box_layout":false,"margin_top":"0","margin_bottom":"0"},{"acf_fc_layout":"spacer_block","section_background_color":"bg-label-white","desktop_space":"60","tablet_space":"40","mobile_space":"30"},{"acf_fc_layout":"content_image","section_background_color":"bg-label-white","image":{"ID":33060,"id":33060,"title":"sendify-rebranding","filename":"sendify-rebranding.jpeg","filesize":135825,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","link":"https:\/\/www.sendify.com\/en-se\/news\/sendify-rebranding\/","alt":"Showcase of new Sendify font","author":"25","description":"","caption":"","name":"sendify-rebranding","status":"inherit","uploaded_to":33051,"date":"2025-09-29 14:13:43","modified":"2025-09-29 14:14:01","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sendify.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-300x169.jpeg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-768x432.jpeg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1024x576.jpeg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1536x864.jpeg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","2048x2048-width":1920,"2048x2048-height":1080,"home-blog-post-featured":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1276x712.jpeg","home-blog-post-featured-width":1276,"home-blog-post-featured-height":712,"home-blog-post-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-394x360.jpeg","home-blog-post-small-width":394,"home-blog-post-small-height":360,"single-blog-post-thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1920x672.jpeg","single-blog-post-thumbnail-width":1920,"single-blog-post-thumbnail-height":672,"blog-thumb":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-229x229.jpeg","blog-thumb-width":229,"blog-thumb-height":229,"two-columns-image":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-628x471.jpeg","two-columns-image-width":628,"two-columns-image-height":471,"two-columns-image-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1152x648.jpeg","two-columns-image-full-width":1152,"two-columns-image-full-height":648,"featured-blog-link-1":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-450x300.jpeg","featured-blog-link-1-width":450,"featured-blog-link-1-height":300,"featured-blog-link-2":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-700x300.jpeg","featured-blog-link-2-width":700,"featured-blog-link-2-height":300,"featured-blog-link-3":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-450x200.jpeg","featured-blog-link-3-width":450,"featured-blog-link-3-height":200,"logo-small-size":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-153x60.jpeg","logo-small-size-width":153,"logo-small-size-height":60,"hero-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","hero-full-width":1920,"hero-full-height":1080,"hero-logo-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-28x28.jpeg","hero-logo-small-width":28,"hero-logo-small-height":28,"hero-logo-medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-50x50.jpeg","hero-logo-medium-width":50,"hero-logo-medium-height":50,"hero-v-4":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1279x651.jpeg","hero-v-4-width":1279,"hero-v-4-height":651,"hero-costs-calc":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding-1440x900.jpeg","hero-costs-calc-width":1440,"hero-costs-calc-height":900}},"image_size":"container","image_description":"","smooth_border":false},{"acf_fc_layout":"image_text_columns","subtitle":"","title":"","media_layout":"img","image_column":{"ID":32348,"id":32348,"title":"EN_iphone1","filename":"DE_iphone1.jpg","filesize":99437,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1.jpg","link":"https:\/\/www.sendify.com\/en-se\/about-us\/de_iphone1-2-3\/","alt":"A hand holding a phone showing Sendify.","author":"25","description":"<p class=\"attachment\"><a href='https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-300x300.jpg 300w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-28x28.jpg 28w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-50x50.jpg 50w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-150x150.jpg 150w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-768x768.jpg 768w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-1024x1024.jpg 1024w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-229x229.jpg 229w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1-648x648.jpg 648w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_iphone1.jpg 1368w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","caption":"","name":"de_iphone1-2-3","status":"inherit","uploaded_to":32514,"date":"2025-08-22 16:06:13","modified":"2025-09-29 14:15:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sendify.com\/wp-includes\/images\/media\/default.png","width":1368,"height":1368,"sizes":{"thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-768x768.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1024x1024.jpg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1.jpg","1536x1536-width":1368,"1536x1536-height":1368,"2048x2048":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1.jpg","2048x2048-width":1368,"2048x2048-height":1368,"home-blog-post-featured":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1276x712.jpg","home-blog-post-featured-width":1276,"home-blog-post-featured-height":712,"home-blog-post-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-394x360.jpg","home-blog-post-small-width":394,"home-blog-post-small-height":360,"single-blog-post-thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1368x672.jpg","single-blog-post-thumbnail-width":1368,"single-blog-post-thumbnail-height":672,"blog-thumb":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-229x229.jpg","blog-thumb-width":229,"blog-thumb-height":229,"two-columns-image":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-628x471.jpg","two-columns-image-width":628,"two-columns-image-height":471,"two-columns-image-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-648x648.jpg","two-columns-image-full-width":648,"two-columns-image-full-height":648,"featured-blog-link-1":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-450x300.jpg","featured-blog-link-1-width":450,"featured-blog-link-1-height":300,"featured-blog-link-2":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-700x300.jpg","featured-blog-link-2-width":700,"featured-blog-link-2-height":300,"featured-blog-link-3":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-450x200.jpg","featured-blog-link-3-width":450,"featured-blog-link-3-height":200,"logo-small-size":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-153x60.jpg","logo-small-size-width":153,"logo-small-size-height":60,"hero-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1368x1080.jpg","hero-full-width":1368,"hero-full-height":1080,"hero-logo-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-28x28.jpg","hero-logo-small-width":28,"hero-logo-small-height":28,"hero-logo-medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-50x50.jpg","hero-logo-medium-width":50,"hero-logo-medium-height":50,"hero-v-4":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1279x651.jpg","hero-v-4-width":1279,"hero-v-4-height":651,"hero-costs-calc":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_iphone1-1368x900.jpg","hero-costs-calc-width":1368,"hero-costs-calc-height":900}},"lotty_column":false,"lottie_column_fallback_image":false,"lotty_column_options":"loop","video_options":{"video_type":"file","video_placeholder":false,"video_file":false,"video_url":"","show_controls":false,"mute":false,"autoplay":false,"loop":false},"table_column":"","add_checkmark_to_cells":false,"highlight_column":"col0","text_column":"","button":"","section_desktop_position":"row","title_position":"left","section_background_color":"bg-label-white","heading_level":"0","heading_style":"no-style","padding_top":"","padding_bottom":"","padding_top_sm":"","padding_bottom_sm":"","add_table_instead":false,"reverse_columns":false,"crop_image":false,"reverse_columns_mobile":false,"show_animation":true,"overlay_type":"anim","animation_file":{"ID":32896,"id":32896,"title":"SE_EN_shipping_as_a_service","filename":"SE_EN_shipping_as_a_service.json","filesize":172174,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/SE_EN_shipping_as_a_service.json","link":"https:\/\/www.sendify.com\/en-se\/homepage\/se_en_shipping_as_a_service\/","alt":"","author":"25","description":"","caption":"","name":"se_en_shipping_as_a_service","status":"inherit","uploaded_to":32874,"date":"2025-09-29 11:34:47","modified":"2025-09-29 11:34:47","menu_order":0,"mime_type":"application\/json","type":"application","subtype":"json","icon":"https:\/\/www.sendify.com\/wp-includes\/images\/media\/default.png"},"animation_fallback_image":false,"image_file":false,"animation_options":"loop","image_vertical_alignment":"bottom"},{"acf_fc_layout":"image_text_columns","subtitle":"","title":"","media_layout":"img","image_column":{"ID":26854,"id":26854,"title":"DE_DE_phone2","filename":"DE_DE_phone2.jpg","filesize":232519,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2.jpg","link":"https:\/\/www.sendify.com\/en-se\/news\/de_de_phone2-2\/","alt":"iPhone showcasing Sendify's platform, lying next to a laptop.","author":"25","description":"<p class=\"attachment\"><a href='https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-300x300.jpg 300w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-28x28.jpg 28w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-50x50.jpg 50w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-150x150.jpg 150w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-768x768.jpg 768w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-1024x1024.jpg 1024w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-229x229.jpg 229w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2-648x648.jpg 648w, https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/01\/DE_DE_phone2.jpg 1368w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","caption":"","name":"de_de_phone2-2","status":"inherit","uploaded_to":33051,"date":"2025-08-22 15:01:13","modified":"2025-09-29 14:19:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sendify.com\/wp-includes\/images\/media\/default.png","width":1368,"height":1368,"sizes":{"thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-768x768.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1024x1024.jpg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2.jpg","1536x1536-width":1368,"1536x1536-height":1368,"2048x2048":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2.jpg","2048x2048-width":1368,"2048x2048-height":1368,"home-blog-post-featured":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1276x712.jpg","home-blog-post-featured-width":1276,"home-blog-post-featured-height":712,"home-blog-post-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-394x360.jpg","home-blog-post-small-width":394,"home-blog-post-small-height":360,"single-blog-post-thumbnail":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1368x672.jpg","single-blog-post-thumbnail-width":1368,"single-blog-post-thumbnail-height":672,"blog-thumb":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-229x229.jpg","blog-thumb-width":229,"blog-thumb-height":229,"two-columns-image":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-628x471.jpg","two-columns-image-width":628,"two-columns-image-height":471,"two-columns-image-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-648x648.jpg","two-columns-image-full-width":648,"two-columns-image-full-height":648,"featured-blog-link-1":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-450x300.jpg","featured-blog-link-1-width":450,"featured-blog-link-1-height":300,"featured-blog-link-2":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-700x300.jpg","featured-blog-link-2-width":700,"featured-blog-link-2-height":300,"featured-blog-link-3":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-450x200.jpg","featured-blog-link-3-width":450,"featured-blog-link-3-height":200,"logo-small-size":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-153x60.jpg","logo-small-size-width":153,"logo-small-size-height":60,"hero-full":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1368x1080.jpg","hero-full-width":1368,"hero-full-height":1080,"hero-logo-small":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-28x28.jpg","hero-logo-small-width":28,"hero-logo-small-height":28,"hero-logo-medium":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-50x50.jpg","hero-logo-medium-width":50,"hero-logo-medium-height":50,"hero-v-4":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1279x651.jpg","hero-v-4-width":1279,"hero-v-4-height":651,"hero-costs-calc":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/08\/DE_DE_phone2-1368x900.jpg","hero-costs-calc-width":1368,"hero-costs-calc-height":900}},"lotty_column":false,"lottie_column_fallback_image":false,"lotty_column_options":"loop","video_options":{"video_type":"file","video_placeholder":false,"video_file":false,"video_url":"","show_controls":false,"mute":false,"autoplay":false,"loop":false},"table_column":"","add_checkmark_to_cells":false,"highlight_column":"col0","text_column":"","button":"","section_desktop_position":"row","title_position":"left","section_background_color":"bg-label-white","heading_level":"0","heading_style":"no-style","padding_top":"","padding_bottom":"","padding_top_sm":"","padding_bottom_sm":"","add_table_instead":false,"reverse_columns":true,"crop_image":false,"reverse_columns_mobile":false,"show_animation":true,"overlay_type":"anim","animation_file":{"ID":33064,"id":33064,"title":"SE_EN_automated_booking-1","filename":"SE_EN_automated_booking-1.json","filesize":83947,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/SE_EN_automated_booking-1.json","link":"https:\/\/www.sendify.com\/en-se\/news\/se_en_automated_booking-1\/","alt":"","author":"25","description":"","caption":"","name":"se_en_automated_booking-1","status":"inherit","uploaded_to":33051,"date":"2025-09-29 14:17:48","modified":"2025-09-29 14:17:48","menu_order":0,"mime_type":"application\/json","type":"application","subtype":"json","icon":"https:\/\/www.sendify.com\/wp-includes\/images\/media\/default.png"},"animation_fallback_image":false,"image_file":false,"animation_options":"loop","image_vertical_alignment":"bottom"},{"acf_fc_layout":"text_box","section_background_color":"bg-label-white","enable_title":false,"title":"","heading_level":false,"heading_style":false,"text_editor":"<p><span style=\"font-weight: 400;\">With the new brand, the customer offer will remain the same, whilst at the same time continuously evolve. We will still offer market leading shipping rates, but at the same time work together with our customers to improve those rates. We will still offer an easy to use logistics platform, but at the same time continue to improve and build out the functionality of the platform. Sendify will remain the partner you know and trust, but always be in motion, to ensure that we offer the number one logistics service, and to prove our legacy as a challenger.<\/span><\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"columns_text","heading":"Take a look at our new design","body":"<p>Have a look at our new site and tell us what you think.<\/p>\n","link":{"title":"Visit the new website","url":"https:\/\/www.sendify.com\/en-se\/","target":""},"section_background_color":"bg-label-white","heading_level":"0","heading_style":"no-style"}],"read_more_link_label":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sendify&#039;s rebranding \u2013 Growing up, without getting old | Sendify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sendify&#039;s rebranding \u2013 Growing up, without getting old | Sendify\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendify\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T07:44:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T06:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"migration_bot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"migration_bot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\"},\"author\":{\"name\":\"migration_bot\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff\"},\"headline\":\"Sendify&#8217;s rebranding \u2013 Growing up, without getting old\",\"datePublished\":\"2022-01-11T07:44:14+00:00\",\"dateModified\":\"2025-09-30T06:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\"},\"wordCount\":8,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\",\"url\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\",\"name\":\"Sendify's rebranding \u2013 Growing up, without getting old | Sendify\",\"isPartOf\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg\",\"datePublished\":\"2022-01-11T07:44:14+00:00\",\"dateModified\":\"2025-09-30T06:55:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#breadcrumb\"},\"inLanguage\":\"en-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SE\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage\",\"url\":\"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg\",\"contentUrl\":\"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg\",\"width\":1920,\"height\":1080,\"caption\":\"Showcase of new Sendify font\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sendify.com\/en-se\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sendify&#8217;s rebranding \u2013 Growing up, without getting old\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/#website\",\"url\":\"https:\/\/www.sendify.com\/en-se\/\",\"name\":\"Sendify\",\"description\":\"Logistics Simplified\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sendify.com\/en-se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff\",\"name\":\"migration_bot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SE\",\"@id\":\"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ced0f2cebbbf44198af834a18202eb0e3d6269377a54fc5149788c022e77dee1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ced0f2cebbbf44198af834a18202eb0e3d6269377a54fc5149788c022e77dee1?s=96&d=mm&r=g\",\"caption\":\"migration_bot\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sendify's rebranding \u2013 Growing up, without getting old | Sendify","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/","og_locale":"en_US","og_type":"article","og_title":"Sendify's rebranding \u2013 Growing up, without getting old | Sendify","og_url":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/","og_site_name":"Sendify","article_published_time":"2022-01-11T07:44:14+00:00","article_modified_time":"2025-09-30T06:55:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","type":"image\/jpeg"}],"author":"migration_bot","twitter_card":"summary_large_image","twitter_misc":{"Written by":"migration_bot","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#article","isPartOf":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/"},"author":{"name":"migration_bot","@id":"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff"},"headline":"Sendify&#8217;s rebranding \u2013 Growing up, without getting old","datePublished":"2022-01-11T07:44:14+00:00","dateModified":"2025-09-30T06:55:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/"},"wordCount":8,"commentCount":0,"image":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","articleSection":["News"],"inLanguage":"en-SE"},{"@type":"WebPage","@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/","url":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/","name":"Sendify's rebranding \u2013 Growing up, without getting old | Sendify","isPartOf":{"@id":"https:\/\/www.sendify.com\/en-se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage"},"image":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","datePublished":"2022-01-11T07:44:14+00:00","dateModified":"2025-09-30T06:55:04+00:00","author":{"@id":"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff"},"breadcrumb":{"@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#breadcrumb"},"inLanguage":"en-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/"]}]},{"@type":"ImageObject","inLanguage":"en-SE","@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#primaryimage","url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","contentUrl":"https:\/\/www.sendify.com\/wp-content\/uploads\/2025\/09\/sendify-rebranding.jpeg","width":1920,"height":1080,"caption":"Showcase of new Sendify font"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sendify.com\/en-se\/sendifys-rebranding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sendify.com\/en-se\/homepage\/"},{"@type":"ListItem","position":2,"name":"Sendify&#8217;s rebranding \u2013 Growing up, without getting old"}]},{"@type":"WebSite","@id":"https:\/\/www.sendify.com\/en-se\/#website","url":"https:\/\/www.sendify.com\/en-se\/","name":"Sendify","description":"Logistics Simplified","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sendify.com\/en-se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SE"},{"@type":"Person","@id":"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/2b6a2401556d5ea05356e9678f9002ff","name":"migration_bot","image":{"@type":"ImageObject","inLanguage":"en-SE","@id":"https:\/\/www.sendify.com\/en-se\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ced0f2cebbbf44198af834a18202eb0e3d6269377a54fc5149788c022e77dee1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ced0f2cebbbf44198af834a18202eb0e3d6269377a54fc5149788c022e77dee1?s=96&d=mm&r=g","caption":"migration_bot"}}]}},"wpml_current_locale":"en-se","_links":{"self":[{"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/posts\/33155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/comments?post=33155"}],"version-history":[{"count":0,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/posts\/33155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/media\/33060"}],"wp:attachment":[{"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/media?parent=33155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/categories?post=33155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sendify.com\/en-se\/wp-json\/wp\/v2\/tags?post=33155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}