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Det \u00e4r ordet som gjorde att Sendify \u00e4ndrade sin visuella identitet i januari 2022. I den h\u00e4r intervjun med Oscar Lund, Head of Design p\u00e5 Sendify, kommer du att f\u00e5 svar p\u00e5 varf\u00f6r och hur v\u00e5r visuella identitet f\u00f6ddes utifr\u00e5n r\u00f6relse, och varf\u00f6r v\u00e5r nya identitet, <em>rebranding<\/em>, \u00e4r ett s\u00e4tt f\u00f6r oss att nu v\u00e4xa upp, utan att bli gamla.<\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"text_box","section_background_color":"bg-label-white","enable_title":true,"title":"Oscar, vad \u00e4r en rebranding?","heading_level":"2","heading_style":"h2","text_editor":"<p><span style=\"font-weight: 400;\">Kort fattat, ett varum\u00e4rke \u00e4r hur n\u00e5gon eller n\u00e5got uppfattas av andra och en rebranding \u00e4r ett f\u00f6rs\u00f6k till att \u00e4ndra den uppfattningen. T\u00e4nk p\u00e5 ett varum\u00e4rke som en person. En person tolkas utefter hur de ser ut, pratar och beter sig. <\/span><i><span style=\"font-weight: 400;\">Deras varum\u00e4rke.<\/span><\/i><span style=\"font-weight: 400;\"> N\u00e4r en person v\u00e4xer upp brukar de experimentera och hitta nya s\u00e4tt att uttrycka sig p\u00e5 f\u00f6r att hitta sig sj\u00e4lva. <\/span><i><span style=\"font-weight: 400;\">Deras rebranding.<\/span><\/i><span style=\"font-weight: 400;\"> Det \u00e4r likadant f\u00f6r f\u00f6retag: N\u00e4r ett f\u00f6retag v\u00e4xer och l\u00e4r k\u00e4nna sig sj\u00e4lv vill f\u00f6retaget att utseendet och uttrycken ska representera den tillv\u00e4xten. Deras identitet.\u00a0<\/span><\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"text_box","section_background_color":"bg-label-white","enable_title":true,"title":"Varf\u00f6r har Sendify f\u00e5tt en ny identitet?","heading_level":"2","heading_style":"h2","text_editor":"<p><span style=\"font-weight: 400;\">Som ett f\u00f6retag och ett varum\u00e4rke har Sendify g\u00e5tt igenom en utforskande fas. Vi har testat olika utseenden och uttryck: Den f\u00e4rgglada, den svartvita, den lekfulla och den allvarliga. Under den h\u00e4r fasen har vi inte bara l\u00e4rt k\u00e4nna Sendify b\u00e4ttre, utan vi har ocks\u00e5 upplevt en enorm tillv\u00e4xt inom organisationen, i v\u00e5r kundbas och med ytterligare marknader. Med den h\u00e4r tillv\u00e4xten har vi upplevt ett \u00f6kat behov av att f\u00f6rtydliga vad Sendify \u00e4r, b\u00e5de gentemot oss sj\u00e4lva men ocks\u00e5 gentemot v\u00e5ra kunder.<\/span><\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"text_box","section_background_color":"bg-shrinkwrap-purple","enable_title":false,"title":"","heading_level":false,"heading_style":false,"text_editor":"<p>&nbsp;<\/p>\n<h4 style=\"text-align: center; line-height: 1.3;\">&#8221;R\u00f6relse \u00e4r att v\u00e4xa. R\u00f6relse \u00e4r att utmana. R\u00f6relse \u00e4r att f\u00e5 saker att h\u00e4nda. R\u00f6relse \u00e4r f\u00f6r\u00e4ndring. R\u00f6relse \u00e4r att f\u00f6rflytta saker fr\u00e5n A till B. R\u00f6relse\u00a0\u00e4r Sendify.&#8221;<\/h4>\n<p style=\"text-align: center;\">\u2013 Oscar Lund, Head of Design<\/p>\n<p>&nbsp;<\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"text_box","section_background_color":"bg-label-white","enable_title":false,"title":"","heading_level":false,"heading_style":false,"text_editor":"<h2>Ber\u00e4tta om Sendifys nya varum\u00e4rke!<\/h2>\n<p><span style=\"font-weight: 400;\">V\u00e5rt m\u00e5l med att uppdatera Sendifys visuella identitet har varit tydligt fr\u00e5n b\u00f6rjan, att v\u00e4xa upp utan att bli gamla och utan att f\u00f6rlora v\u00e5r position som en utmanare. D\u00e4rf\u00f6r har vi under processens g\u00e5ng tittat p\u00e5 vart Sendify har varit, vart Sendify \u00e4r nu och vart vi vill att Sendify ska vara i framtiden, f\u00f6r att hitta k\u00e4rnan till v\u00e5r identitet. Under den h\u00e4r processen hittade vi ett ord som representerade allt det d\u00e4r. <\/span><i><span style=\"font-weight: 400;\">R\u00f6relse.<\/span><\/i><span style=\"font-weight: 400;\"> F\u00f6r oss betyder r\u00f6relse mer \u00e4n en sak. R\u00f6relse \u00e4r att v\u00e4xa. R\u00f6relse \u00e4r att utmana. R\u00f6relse \u00e4r att f\u00e5 saker att h\u00e4nda. R\u00f6relse \u00e4r f\u00f6r\u00e4ndring. R\u00f6relse \u00e4r att flytta saker fr\u00e5n A till B. R\u00f6relse <em>\u00e4r <\/em>Sendify. V\u00e5r nya visuella identitet \u00e4r skapad utifr\u00e5n r\u00f6relse \u2013 och det syns \u00f6verallt.<\/span><\/p>\n","add_id":false,"link_id":"","spacing":{"padding_top_lg":60,"padding_bottom_lg":60,"padding_top_md":40,"padding_bottom_md":40,"padding_top_sm":28,"padding_bottom_sm":28}},{"acf_fc_layout":"content_image","section_background_color":"bg-label-white","image":{"ID":20533,"id":20533,"title":"Group-10720-1","filename":"Group-10720-1.jpeg","filesize":135825,"url":"https:\/\/www.sendify.com\/wp-content\/uploads\/2022\/11\/Group-10720-1.jpeg","link":"https:\/\/www.sendify.com\/sv-se\/plattform\/integrationer\/group-10720-1\/","alt":"Sendifys nya typsnitt illustrerat","author":"17","description":"","caption":"","name":"group-10720-1","status":"inherit","uploaded_to":19973,"date":"2022-11-10 08:45:31","modified":"2025-09-15 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